Digital Strategy & Customer Intelligence

Most brands
have data.
Few know what
to do with it.

I help growth-stage companies and enterprise teams turn customer intelligence into strategy that drives measurable revenue — across 35+ global markets.

Book a Strategy Call → View My Work
Brands Served
AutoNationMerck VisaVerizon DisneyMedTech Global Nagarro
20+
Years Experience
35+
Global Markets
$10M+
Research Budgets
Customer Intelligence Brand Equity Tracking Social Listening Strategy Innovation Research Journey Architecture AI-Accelerated Insights Go-To-Market Strategy Digital Intelligence Customer Intelligence Brand Equity Tracking Social Listening Strategy Innovation Research Journey Architecture AI-Accelerated Insights Go-To-Market Strategy Digital Intelligence
About Rodrigo

Where insight meets
strategy at scale.

Rodrigo Sampera
Rodrigo Sampera
Digital Strategy & Customer Intelligence Leader
Professional Identity
Insights Leader Digital Intelligence Innovation Strategist AI-Enabled Researcher Executive Storyteller Multicultural Fluency
$1.7M→$4M
Business unit scaled at Nagarro
100+
Markets aligned globally
$100M+
Concept potential in CPG
60M+
Visa Olympic engagements

I'm a digital-first insights and strategy leader with over 20 years of experience helping global organizations translate complexity into growth. My work sits at the intersection of customer intelligence, digital analytics, and commercial strategy.

Across brands like Visa, Merck, Verizon, Disney, and AutoNation, I've led insight ecosystems that don't just produce reports — they drive decisions. From brand equity tracking across 35+ markets to social listening architectures spanning 400+ channels, I build the systems that help organizations understand what matters and act on it.

I don't just run research. I build the intelligence infrastructure that makes organizations faster, smarter, and more confident in every decision.

What sets me apart is the combination: rigorous methodology + AI acceleration + executive storytelling. I can design a global research program and present its implications in a boardroom. That combination is rare — and it's what my clients rely on.

Thought Leadership

Perspectives on the
future of intelligence.

How AI, digital signals, and customer behavior are reshaping the way modern organizations make decisions.

AI & Research
Why AI Doesn't Replace Insight Leaders — It Makes Them More Powerful
Organizations winning with AI aren't automating insight — they're using it to generate more signal, faster, so human judgment operates at a higher level.
↗
Social Intelligence
The Future of Social Listening: From Monitoring to Decision Architecture
Most brands use social listening reactively. The next frontier is architecting it as a proactive intelligence system tied directly to business decisions.
↗
Growth Strategy
Multimarket Launch Playbooks: What Global Brands Get Wrong
Scaling a launch across 20+ markets requires a structured intelligence framework that respects cultural nuance while preserving strategic coherence.
↗
Customer Journey
Journey Mapping Is Dead. Journey Architecture Is What Replaces It.
Static journey maps don't reflect how customers actually behave. Dynamic, data-fed architecture connected to CRM and behavioral signals does.
↗
Marketing Measurement
Marketing Measurement in 2026: The Metrics That Actually Drive Decisions
As attribution models fragment, the brands winning are those who've invested in brand equity tracking as a leading indicator of revenue performance.
↗
Innovation
From Biometrics to Behavior: The New Toolkit for Innovation Research
The next generation of concept testing integrates neurological response, behavioral signals, and AI-processed qualitative data for more predictive results.
↗
Areas of Expertise

Five disciplines.
One integrated approach.

Each pillar is a distinct capability — but the real value comes from how they work together to produce growth-driving strategy.

01
Strategic Customer & Market Insights
Designing insight ecosystems that move beyond reports and into business action. Across Visa, Merck, Verizon, Disney, and AutoNation, I've led brand equity tracking, segmentation, journey mapping, social listening, and innovation research across 35+ global markets — integrating AI and community-based research to generate decision-ready intelligence that directly influences product launches, marketing strategy, and revenue growth.
Brand EquitySegmentationJourney MappingSocial ListeningInnovation Research
02
Digital Intelligence & Social Listening
Transforming digital noise into strategic clarity. At Merck, I designed listening frameworks across 400+ channels aligned with 10+ stakeholder groups — spanning social analytics, influencer strategy, and real-time insight systems bridging brand strategy with digital performance.
TalkwalkerGWISEMRushAI Analytics
03
Innovation & Growth Strategy
From launching the first Biometrics Lab to generating $100M+ concept potential in CPG, I integrate qualitative, quantitative, and behavioral methodologies tied to commercial viability and executive decisions.
Concept TestingPricingDesign Thinking
04
Journey & Retention Architecture
At AutoNation, I developed comprehensive journey maps across lines of business combining CRM data, behavioral analytics, and persona development to increase lifetime value and cross-sell penetration.
CRMSalesforcePersona Dev
05
Leadership & Global Impact
I've managed $10M+ research budgets, scaled business units from $1.7M to $4M, and aligned cross-functional stakeholders across 100+ markets with native multicultural fluency in English and Spanish.
Revenue GrowthBudget MgmtExecutive Alignment
Selected Work

Proof over promises.

Real engagements, real outcomes — shaping some of the world's most recognized brands.

Visa
Global Olympic Campaign Intelligence — 65+ Markets
Challenge
Unified insight strategy across 65+ culturally distinct markets for a high-visibility sponsorship
Approach
Cross-market listening framework with localized brand equity tracking and social analytics
→60M+ engagements tracked and attributed across global markets
Merck
LAGEVRIO Global Launch Intelligence
Challenge
COVID-era launch requiring real-time intelligence across diverse global stakeholder groups
Approach
400+ channel social listening architecture aligned to 10+ segments with AI-enhanced processing
→Data-driven launch decisions enabled across international markets
Verizon
$110B+ Brand Equity Tracking System
Challenge
Continuous, reliable brand performance measurement at enterprise scale
Approach
End-to-end tracking design, methodology governance, and cross-functional reporting infrastructure
→$110B+ brand valuation supported with ongoing strategic tracking
AutoNation
Customer Journey Transformation Across Lines of Business
Challenge
Disconnected customer experiences across multiple LOBs creating retention and cross-sell gaps
Approach
Comprehensive journey maps using CRM data, behavioral analytics, and community-based research
→High-impact engagement opportunities identified driving retention and LTV growth
How I Engage

Built for the work.
Designed for results.

Whether you're scaling an internal insights function or building your go-to-market intelligence from scratch, I offer a structured engagement model aligned to your goals.

For Enterprise Teams
Strategic Intelligence
Leadership
  • Insight ecosystem audit & redesign
  • Customer journey architecture
  • Social listening transformation
  • Brand equity tracking systems
  • Cross-market segmentation strategy
  • Research team capability building
For Growth-Stage Companies
Insight-to-Strategy
Acceleration
  • Brand positioning & audience intelligence
  • Go-to-market research strategy
  • Digital intelligence infrastructure setup
  • AI-accelerated research processes
  • Customer discovery & validation
  • Competitive & category intelligence
Ready to start?
Not sure which engagement fits?
Start with a 30-minute conversation.
Schedule a Call →
Global Experience

Strategy without borders.

Over two decades operating across markets where culture, language, and consumer behavior require more than a translated playbook. With native Spanish fluency and cross-cultural leadership experience, I don't just analyze global markets — I operate within them.

This depth of multicultural experience informs every insight framework I build — ensuring that intelligence systems are designed for the real complexity of operating globally, not just replicated from a single-market template.

North AmericaLatin America EuropeAsia-Pacific Middle East35+ Markets
35+
Markets operated across
2
Native languages — English & Spanish
$10M+
Global research budgets managed
100+
Stakeholder markets aligned
Let's Talk Strategy

Ready to turn your customer data into a growth engine?

A 30-minute strategy conversation is the fastest way to identify where the biggest opportunity lives — and whether I'm the right person to help you capture it.

Book a Strategy Conversation →
LinkedIn Profile hello@rodrigosampera.com