Customer Journey Insights Strategist
Senior insights strategist with 20+ years helping global brands understand why customers do what they do — and what to do about it.
Survey results pile up. Journey maps get built, then shelved. Research reports get skimmed and forgotten. The problem isn't a lack of data — it's the gap between raw insight and real action.
I help organizations close that gap by designing the right research, synthesizing what actually matters, and telling the story in a way that moves executives and cross-functional teams to do something with it.
My edge isn't just methodology. It's knowing how to ask the right questions, read between the data lines, and translate complex findings into decisions your business can act on — fast.
"Raw data doesn't move people. The right story does — and the right story comes from knowing what questions matter."Rodrigo Sampera — Fort Lauderdale, FL
Who need to understand why customers convert, churn, or disengage — and need that understanding fast enough to act on it before the window closes.
Who need behavioral research and journey insights to prioritize roadmap decisions and eliminate friction points before they become churn drivers.
Who need a clear, confident picture of the customer before making high-stakes calls — presented in a way that inspires alignment, not more debate.
I design and run research that shows exactly where customers get stuck, confused, or lost — and where your biggest opportunities for improvement live. You get a clear roadmap your team can act on, not a PDF that collects dust.
Surveys, interviews, focus groups, social listening, biometrics — I build and manage full research programs end-to-end. Vendor selection, methodology design, data collection, analysis, and delivery. You set the business question; I find the answer.
Raw data doesn't move people. I translate complex findings into compelling narratives, dashboards, and presentations that land with C-suite audiences and drive real decisions — not polite nods and inaction.
When you need answers fast without sacrificing rigor, I build lightweight research approaches — including AI-assisted methodologies and online research communities — that deliver speed without guesswork.
I monitor industry shifts, competitor behavior, and consumer market trends to give your strategy team the context it needs to stay ahead — not just keep up. Syndicated data, social listening, and primary research combined into one clear picture.
Industries served: Automotive · Pharmaceutical · Entertainment · Telecommunications · Consumer Packaged Goods · MedTech · Financial Services
Helped launch the first FDA-approved oral COVID-19 therapy into 100+ global markets. The LAGEVRIO launch generated over $10B in first-year revenue — supported by insights strategy and social media research executed across 400+ channels.
Nagarro — Client: Merck
Led brand health and advertising tracking for Visa across 35+ markets, including research strategy for the 2012 London Olympics campaign that activated in 65+ markets and achieved 60M+ engagements on Facebook.
Ipsos ASI — Client: Visa
Served as thought partner to the Director of Consumer Insights at Lucasfilm / Walt Disney Company — designing large-scale Brand Equity research for the Star Wars franchise across 12+ markets and 15 lines of business.
Lucasfilm Ltd., The Walt Disney Company
Grew a consulting business unit from $1.7M to $4M in four years by consistently delivering insights tied directly to business outcomes — not just research reports. Managed cross-functional teams and 10+ global stakeholder groups simultaneously.
Nagarro — Client: Merck (2019–2023)
Built and managed a 10,000+ member online research community at Verizon to gather fast consumer insights across Wireless and Wireline brands — with combined revenues of $110B+. Managed a $4M+ annual research budget.
Verizon — Consumer Marketplace Insights
We talk about your business challenge, your customers, and what decisions are on the line. I ask the questions most research briefs miss — and we align on what "success" actually looks like before any methodology is chosen.
I recommend the right methodology, scope, and timeline for your specific need — whether that's a rapid-turn survey, in-depth interviews, social listening, biometrics, or a multi-phase journey research program. No over-engineering, no unnecessary complexity.
You receive clear findings, a compelling story, and specific actionable recommendations — not just a report. Every delivery is built to move people: your executives, your cross-functional teams, and ultimately, your customers.
I'm a market researcher, insights strategist, and storyteller with over two decades of experience at the intersection of data and decision-making. I've led research programs for some of the world's most recognized brands — in pharma, tech, entertainment, automotive, and CPG — across more than 35 countries.
My approach combines rigorous methodology with sharp commercial thinking. I don't just find answers — I find the right questions, synthesize what the data is actually saying, and present it in a way that changes how an organization thinks about its customers.
Let's start with a free 30-minute discovery call. No obligation, no pitch deck.
Book a Discovery CallFort Lauderdale, FL · Available Nationally & Globally (Virtual)